Ways To Improve Your Site Ranking Back

By ismartpage     December 17, 2017    1,746

Site ranking is the measure of how relevant or important a site is.Why is it important? It is important because websites with higher ranks shows up at the top of the search results than those that have lower rank.If your site's rank is low, it will show up on the bottom of the search result.

Here are ways to improve your Site Ranking:

Have the right URL for your website - URL (Uniform Resource Allocator) or website address is what the users type to go to your website.Google also looks at your URL to know what your site is and what's it about and decides how to rank it.

Have metadata - Metadata is the information about the data.The <meta> tag provides metadata about the HTML document. Metadata will be machine parsable but will not be displayed on your page.You can put metadata on the title, description or keyword.Title metadata is for the page titles displayed at the top of a browser window. It is used to describe what the website is about. Description metadata is the description the browser uses in your page search return.Keyword metadata are phrases that people search when they want to find your page. 

Use alt tags - Alt tags (alternative tags) is a description about your image or video media. Use alt tags on all your image or video media.It serves as an text alternative of the image in case the user's internet is slow and so that they'll know what the picture is or about by just reading the alt tag text.

Use specific anchor text - Anchor text is the visible clickable text in a hyperlink.Use specific anchor text and don't just use "Click here" instead use something like "Check out our new products."It can also boost your search engine optimization because search engine use anchor text as one of many signals to determine the topic of a webpage.

Have good design - Good desgin is well organzied and user friendly. Google tends to rank websites with good design higher than those that are not.

Have a mobile friendly site - Google will rank mobile friendly sites higher than those that are not.

Have quality content -Create quality content for your intended users. Write for readers and not for the search engine.If you have quality content, users would want to come back to your site. 

Keep your content updated - Regularly update your content. A website with content that is updated regularly shows of the site's relevancy and reliability to both viewers and search engine.